At Rudiment Sales, I’m on a mission to empower entrepreneurs to grow their businesses with confidence and integrity. I understand that sales can be daunting, especially for makers whose minds are fueled by inspiration rather than traditional business playbooks. That’s why I offer a bespoke, no-sleaze approach tailored to meet you where you are.

My goal is to demystify the sales process, providing clear, actionable steps and the tools you need to showcase the heart and soul of your work. I believe in the power of authenticity and building trust. 

I’m here to listen, support, and guide you, making sales less intimidating and more manageable, so you can focus on what you do best—creating.

Think of me as your friendly mentor, dedicated to helping you overcome any fears and unlocking your full growth potential. Whether you’re selling online, at local events/fairs, or wholesale to retailers, I’m committed to transforming your sales approach into one that is honest, straightforward, and empowering. Let’s turn your creative dreams into a thriving reality, together.

My lifelong passion for drumming inspired the name Rudiment Sales. I've been drumming almost my entire life and even met my wife in junior high jazz band!

In drumming, foundational exercises called rudiments are essential for mastering the craft. These basics aren't just for beginners—they're crucial for anyone who wants to excel. The same principle applies to sales. Over my career, I've identified key foundational elements that are essential for success in sales.

At Rudiment Sales, my mission is to teach these sales rudiments to help your business grow. Just like in drumming, these core skills will help you increase your sales, build confidence,  and achieve growth you can count on. I’m here to guide you through every step of the process, making sales repeatable and manageable, so you can focus on making your passion profitable.

One of Rudiment’s core values is Compassion. Because everyone that I work with comes to the table at a different stage in their selling journey and with differing sales skill sets, you’ll be able to count on me to meet you where you are at, judgment free.

I know that trust must be earned, so I pride myself on clear communication, clear expectations, and doing what I say I’m going to do.

Every client has a unique situation with distinct needs. When working with me at Rudiment Sales, you can expect your story to be heard and your needs understood. I think it’s more beneficial to ‘teach you to fish’ to set you up for long-term success so, when working with me, you can expect to learn not only what I’m doing but why it’s effective. 

Specifically, several services I’ve provided for clients in the past, are below:

• CRM Setup + Optimization

• Lead Sourcing

• Prospect Qualification

• Cold Outreach Strategy

• Cold Outreach Email Touchpoints

• Response Sentiment Roadmap

• Objection Handling

• Pipeline Automation

• Workflow/Process Improvement

• & Much More!

When working with Rudiment Sales, you can expect that your results will echo two of my business values: Structure & Simplicity. My goal is to make you as confident as possible about selling your product, but that’s nearly impossible if you’re saddled with a complicated strategy that relies on complex rules and perfect execution. I believe that the only way to scale up your sales efforts are with simple, repeatable processes every step of the way.

By the time we’re done working together, you will understand the sales processes put into place, feel confident in executing the simple steps, and feel empowered to increase the volume and hit your sales goals.

Rudiment Sales typically works with entrepreneurs of product-based small to medium sized businesses. I often help people that know they need to focus more on scaling their business and growing their revenue, but they’re stuck working in the business instead of being able to take the time working on their business.

None! All abilities are welcome. As I said above, I meet people where they are at regarding their skillset and there is no prerequisite for any sales knowledge. I look at it as if the script were flipped: If I were to take up, say, pottery, I wouldn’t have a clue where to start and I would seek out someone that had years of experience, and really knew what they were doing to teach me. The same applies here!